In recent years, the quality of life of the people has been continuously improved, and pets have long been an indispensable emotional companion member of many families, and the domestic pet economy has maintained a high-speed growth trend. With the comprehensive popularization of the concept of scientific and meticulous pet rearing, consumers' purchasing standards for pet food have been continuously upgraded, from the simple "satiety demand" in the past to the high-quality demand of safety, nutrition, health and science. The traceability of raw materials, production standards, formula professionalism and quality control system have become the core indicators that users are most concerned about. Under the background of standardization and quality development of the pet industry, Shandong Jin Quan Bio focuses on R&D and modern production of pet food, focusing on the track of cat nutrition and diet subdivision, with professional R&D strength, standardized production system and strict quality control as the core support, and strives to build its own brand Jin Quan. Enterprises always adhere to the core starting point of loving pet health, deeply cultivate high-quality cat food, canned cats, pet ham and other products, continue to provide safe, assured and cost-effective pet food for the majority of pet families with the ingenious quality of domestic products, and steadily establish a high-quality brand image in the industry.
Second, hardcore research and development of enabling products, professional teams to create scientific formulasR&D innovation is the core driving force for the sustainable development of enterprises and the fundamental guarantee for the high quality of products. Jin Quan Bio attaches great importance to the investment in technology research and development, adheres to the development concept of supporting products by scientific research and leading quality by formula, and has set up a full-time pet food research and development team of 11-20 people. R&D team members have been deeply involved in the fields of pet nutrition, animal gastrointestinal care, food technology research and development for a long time, and have rich practical experience and formula optimization ability in the industry. The team abandoned the market homogenization and extensive formula, and insisted on fine research and development according to the physiological characteristics, digestive ability and nutritional gap of cats at different growth stages to achieve scientific and accurate feeding. Aiming at the characteristics of low immunity, delicate stomach and fast growth of young cats, the formula with high protein, high calcium and easy absorption was optimized. Aiming at the problems of slow metabolism, easy obesity and dry hair of adult cats, the low-fat balanced nutritional structure is optimized, and nutrients for protecting hair and nourishing stomach are added; At the same time, a general stable formula is created for cats in the whole period to adapt to the long-term feeding scene of the family. At the same time, the R&D team continued to carry out market research, palatability test and feedback from users, and constantly iteratively optimized the product taste, ingredients ratio and nutritional structure, effectively solving the pain points of pets in picky eaters, soft stools, single nutrition and poor absorption, and providing continuous technical support for the quality upgrade of all products of Jin Quan brand.
Three, the dual system authority certification, build a standardized safety production system.Food safety is the foundation of pet food enterprises. In order to fully standardize the production process, strictly control the product quality and conform to the international production standards, Shandong Jin Quan Bio-system has been fully upgraded, and has successfully passed the double authoritative certification of ISO9001 quality management system certification and ISO22000 food safety management system certification. ISO9001 quality management system realizes the standardization and standardized management of the whole process of enterprise R&D, production, warehousing, sales and service, so that each working procedure has standards and each batch of products can be traced back; ISO22000 food safety management system is an international safety standard for the food industry, which establishes a risk prevention and control mechanism from the source of raw materials to the end products to avoid food safety hazards in all directions. Relying on the dual certification standardization system, enterprises establish a full-link closed-loop quality control mechanism. Strictly screen high-quality suppliers in the raw material procurement stage, and all ingredients must be inspected in storage to prevent inferior raw materials; The production stage adopts clean working environment, the whole process is closed and aseptic, the equipment is sterilized regularly, and the whole process is standardized and controlled; In the factory stage of finished products, multiple random inspections are carried out, and the nutritional indicators, microbial indicators and additive indicators are strictly tested. Only fully qualified products can enter the market, ensuring the safety, health and stability of products in all directions.
Fourth, Jin Quan has a complete matrix to meet the needs of scientific pets in all directionsRelying on mature R&D strength and standardized production system, Shandong Jin Quan Bio has built a complete product matrix of Jin Quan brand, which mainly covers three core categories of cat food, canned cat and pet ham sausage, covering the whole scene of staple food, complementary food, snacks and nutritional supplement, and is suitable for cats of different ages and different feeding needs. Jin Quan series cat food, as the core staple food product, selects high-quality fresh meat raw materials, scientifically matches animal and plant nutrients, and has balanced nutrition, sufficient meat quality, low sensitivity and easy digestion. The formula is suitable for cats to eat for a long time, which can effectively care for the intestines and stomach, improve soft stools, strengthen the physique and brighten the hair, meet the daily basic nutritional needs of cats, and be suitable for long-term family staple food feeding. The canned Jinquan Cat adheres to the principle of authentic materials, full of fresh meat, rich soup and high palatability. The high-moisture formula can effectively assist cats to replenish water, improve the problems of cats' drinking less water and weak urinary system, and can be used as a staple food for daily meals, nutritional supplements and seasonal nourishment, with strong palatability and high acceptance by cats. Jin Quan pet ham sausage is specially prepared according to the pet's taste and physique, with low salt and oil, mild formula, soft and waxy taste and no unnecessary harmful addition. Suitable for daily interactive companionship, training rewards and emotional comfort, it is a daily pet snack with high cost performance and is favored by pet families.
Five, adhere to the long-term development of ingenuity, and build a pet food brand that citizens trust.
Since its establishment, Shandong Jin Quan Bio has always adhered to the business philosophy of "making products with ingenuity, caring for pets at the beginning", refusing low-priced and inferior involution, and focusing on deep cultivation of quality, technology and reputation. With stable product quality, perfect quality control system and professional R&D capability, Jin Quan brand has accumulated good user reputation and brand influence in the market. In the future, Jin Quan Bio will continue to increase R&D investment, continuously optimize production technology, enrich product categories, upgrade nutrition formula, strictly restrict the whole production process with ISO double certification standards, and continuously export safe, healthy and high-quality pet food. Enterprises will continue to take root in the pet health industry, empower the new era of scientific pet breeding with professional, dedicated and dedicated domestic products, and strive to build a more influential and trustworthy national pet food brand to help the high-quality development of the domestic pet industry.